Online marketing is a set of tools and practices used for promoting products and services through the internet. Online marketing includes a wider range of marketing elements including Search Engine Optimization (SEO), Search Engine Marketing (SEM|), Pay-per click Advertising (PPC|), Content Marketing, Social Media Marketing (SSM), Email Marketing, Affiliate Marketing and etc. than the traditional business marketing due to the vast network and marketing mechanisms available on the internet.

It is very important for every company to have its own Internet Marketing as this aligns with the way consumers and customers make purchasing decision by improving brand awareness and recognition and builds relationships, trust and loyalty through regular, low-cost personalized communication.

A major result of Online Marketing is Conversion Optimization; which is the practice of (1) converting first-time visitors into customers and (2) converting first-time customers into repeat buyers with a reduced expense, which is every company’s target in sales.